Lucy Njeri has been a client of ASA Kenya since 2013. She started with a Small Loan of KES 30,000 and currently she receives a Small Business Loan of KES 150,000.

On cashless transactions she says:

"ASA Limited has done a good job in ensuring that we get money through our mobile account Mpesa. The process of sending money to our mobile phone in the office is quick and very easy. Mobile money is also easy for making payments to our suppliers. It is secure and safe, and no one with bad intentions will know you have money. Paying instalments via Mpesa is convenient for me because I only need to have money on my mobile."

Ruth Wairimu

Ruth Wairimu, who runs a chicken rearing business, joined the ASAI program in 2013. She is currently in her second loan cycle of 25,000 after repaying her first loan.

She currently employs one person and plans with plans to apply for another loan of 50,000 at the next cycle.

“My ASAI loans have helped me grow my business fast and I plan to expand further. I am very proud to be involved in the ASAI program.”

Esther Muthoni

Esther Muthoni runs a cereal shop and has operated the business since 2009.

Since joining the ASAI program in 2013, her business has performed strongly, helped by the working capital provided by her loan that has allowed her to promptly and regularly replenish stock.

She has been extremely impressed by the program, and is currently on her second loan cycle of 25,000.

After a period of expansion after investing my ASAI loan in my business, I now have one employee and plan to acquire a bigger working space as the business continues to grow.”

Pamela Odhiambo

Pamela Odhiambo, has been a proud member of the ASAI program since 2013, and runs a tailoring and dress-making business.

Following her successful experience with ASAI, she hopes that the Small Enterprise Loan program will be introduced in the near future.

“I am currently in the third cycle of my loan, which has enabled me to buy essential materials and complete orders on time to support the fast growth of the business.”

Zipporah Mwikali has been a client since 2019. During her first loan cycle, she received a small loan of KSH 15,000. Currently, she is on her second small loan cycle of KSH 20,000. She quoted the following regarding cashless transactions concerning loan product delivery: “I enjoy it when ASA sends my money directly to my mobile phone because it’s really secure and you can easily confirm that the amount you expected to receive is what has been disbursed to your phone. Since I have the money on my phone, it has become more convenient for me to pay my suppliers, assistants, and transporters on time. Additionally, my phone automatically keeps the money records, which I can review later for my own note-taking.