Sustainable growth
ASA International aims to drive growth, build resilience and achieve sustainable impact
Learn more about our digitalisation strategy
Drive Growth
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- Maximize current lending model (operations, pricing, costs)
- Accelerate by Digital Financial Services (DFS)
- Unlock further potential (new countries, products, positioning)
- 2.8m clients and 37% growth in OLP
- USD 57.2m underlying net profit
- NIM expansion to 39.3%
- Clients per officer increased to 308
- Product innovation – microinsurance and MSME
- Imminent DFS go-live in Ghana and Tanzania
- Continued OLP and client growth
- Launch customer app in Ghana
- MSME rollout
- Deposit mobilization
Build Resilience
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- Strengthen governance and empower people
- Roll-out mature technology stack (CBS)
- Expand regulatory framework: additional (deposit taking) licenses
- Mature Three Lines of Defense model (3LoD)
- Enhance financial resilience: tax, FX, equity, capital allocation
- Strengthened ExCo and local leadership
- Imminent T24 migration in Ghana and Tanzania
- Reinvigorated Risk and Compliance functions
- Improved cost-income ratio to 56.8%
- Reduced ETR to 45.6%
- Strengthened equity base to USD 161.8m
- T24 migration in Tanzania and Kenya
- Further selective leadership strengthening
- Embedding risk and compliance frameworks
Achieve Sustainable Impact
- Financial performance (Profit)
- Social impact (People)
- Environmental sustainability (Planet)
- Robust profitability levels
- Joined the Client Protection Pathway
- Improved SPI to 88%
- 285,000+ community programme participants
- Climate targets met in renewable energy, climate action, capacity building, e-mobility and waste management
- Publish Sustainable Finance Framework
- Develop full sustainability strategy and improved impact measurement framework
- Complete climate and community targets

