Engaging our communities

Engaging our communities

The branches of the operating subsidiaries, being an integral part of the communities in which they operate, undertake social impact initiatives to fulfil their commitment to social welfare.

The initiative of these projects predominantly lies with the field staff at the branch level, as they maintain regular contact with clients and the community and understand their needs. To fund= these activities, the Company’s subsidiaries allocate a percentage of their profits, typically between 0.5% and 1%, except in countries such as India, where regulations stipulate a higher percentage of 2%. The projects are highly regarded by colleagues, clients and the wider community, and focus on improving health, education, environment or providing disaster relief.

Health

Contributing to the health and well-being of the community, especially to that of the most vulnerable, is a vital aspect of improving their lives. The Company conducts many different projects in this field, such as wheelchair distributions, health camps and medical screenings in collaboration with reputable health organisations. To reduce waterborne diseases, the installation of water filters, tanks, treatment plants and boreholes at schools or in the communities are organised.

Improving accessibility in Tanzania

In Tanzania, we provided essential building materials, such as cement, blocks, and sand, to support the construction of accessible homes and schools for people with disabilities. The design includes ramps with handrails, wide corridors for wheelchairs, and enhanced lighting and colour for those with low vision. In 2024, 25 individuals benefited, bringing the total to 150 people supported since its inception. The project will continue to expand, with the school still under construction, ensuring greater accessibility and opportunities for students with disabilities.

Education

Receiving quality education is a key factor in advancing socioeconomic progress and escaping poverty, since higher levels of education are associated with increased financial independence and greater ability to create wealth and participation in the economy. Therefore, various projects have been initiated which encourage learning and development, such as student bursaries, distributing educational materials and necessities to schools and a tutoring programme called ASA Pathsala.

Empowering education in Ghana

Education transforms lives, but financial barriers often limit access. To bridge this gap, the Student Bursary Programme was launched in Ghana, supporting students from families in need. Since 2022, it has benefited 369 students across primary, secondary, and tertiary levels. In 2024, 170 children of active loan clients received GHS 1,000 each, easing educational costs and reducing dropout rates. With plans to support 375 students in 2025, the programme continues to grow, ensuring brighter futures through education.

Environment

The Company is dedicated to cultivating resilient communities, promoting environmental stewardship, and building sustainable environments for future generations. In alignment with its environmental sustainability initiatives, the Company spearheads tree planting projects and recycling initiatives. These collaborative efforts involve clients, colleagues, communities, local governments, forestry commissions, and schools. Together, they combat carbon emissions, rejuvenate surroundings, and fortify environmental resilience against natural challenges.

Powering communities in Pakistan

In 2024, ASA-MFB installed solar energy systems in two government Girls’ High Schools, addressing frequent power outages that previously disrupted learning for hours. By ensuring uninterrupted electricity, the initiative has extended study hours, improved the educational environment, and reduced operational costs. Focused on schools in low-income areas, it also promotes sustainability by replacing diesel generators with clean energy, lowering carbon emissions. With positive feedback from students and staff, ASA-MFB plans to install solar systems in six more schools this year.

Disaster relief

Efforts are diligently undertaken to promptly respond to emergency situations, ensuring the safety and well-being of our clients during times of distress through robust capacity-building initiatives. This entails equipping individuals with essential resources to enhance their resilience in the face of adversity. In the event of natural disasters, our support encompasses the provision of vital necessities, including food, shelter, and medicine. Our commitment to relief extends beyond immediate emergencies, addressing foundational needs, such as food security and access to adequate housing.

Flood relief in Myanmar

Flood relief in Myanmar In 2024, ASA Myanmar provided urgent relief to 569 clients across eight branches affected by Typhoon Yagi in Bago Division. Families facing severe food and medicine shortages received essential supplies, including rice, noodles, onions, salt, and medical aid. ASA Myanmar’s swift response helped stabilise communities, ensuring immediate food security and easing the burden of recovery. With over five years of disaster relief experience, the organisation remains committed to supporting vulnerable clients in rebuilding their lives after crises.