7 May 2025
Expanding Access to Insurance Across our African Markets
We’re proud to mark a major milestone with the official launch of our new 'Enhanced Credit Life' microinsurance product, in partnership with insurtech leader Turaco.
This product, now available in Kenya and already showing success in Uganda, embeds credit, life, and hospital insurance directly into loans, helping protect our clients and their families when it matters most.
“This launch represents an important step for ASA International as we seek to deepen and broaden financial inclusion by offering access to life and health insurance services that have traditionally been out of reach for many,”
– Rob Keijsers, Group CEO, ASA International
A few product highlights:
✅ Embedded with loan disbursement for instant cover
✅ Affordable premiums from just $0.50 per month
✅ Loan protection and life and hospital cash benefits for families
✅ Digital claims with payouts in under 72 hours
A big shoutout to the teams at Turaco and ASA International who made this a reality. This launch is just the beginning. With roll-out planned across all our eight African markets, we’re taking another step toward ensuring our clients are better protected — not only financially, but in life.
For those who’d like to hear more from the day, our CEOs shared their reflections with KBC Business, offering a snapshot of the ambition behind this launch: