20 March 2025
We are pleased to announce that Rob Keijsers has been appointed as Group Chief Executive Officer of ASA International, effective 1 April 2025. Rob first joined in May 2022 to lead our digital transformation. Since November 2024, he has served as Interim CEO.
Chris Low, Chair of ASA International, shared:
"On behalf of the Board, I am delighted to confirm the appointment of Rob Keijsers as Group Chief Executive Officer, following a rigorous internal and external search. Rob has demonstrated a strong track record in financial services, leadership, and digital transformation. Over the last few months as interim CEO, the Board and I have been impressed with his energy and decisiveness in driving growth at ASA International. Rob has our full support as he leads the organization forward, ultimately increasing female financial inclusion in the markets we operate in."
With his extensive experience, deep understanding of the company, and strong relationships across our markets, Rob is well positioned to lead us into the next phase of growth. Please join us in congratulating him on his new role! 👏
Find the full press release here: https://www.asa-international.com/investors/regulatory-news/