12 September 2025
Yesterday we proudly launched ASHA LifeCare in Nigeria, in partnership with Turaco and Leadway Assurance.
The event took place right where it matters most - in the ILe Epo market in Lagos - bringing the product directly to clients. It was paired with free health check-ups and the donation of a new waste bin to the market, because financial well-being goes hand in hand with health and a safe environment.
The energy on the day was fantastic, with almost 2,000 clients signing up immediately, a strong signal of how much this kind of protection is needed and welcomed.
Funmilola Paseda Oladoyinbo, CEO of ASHA Microfinance Bank Nigeria (An Entity of ASA International Group), captured the spirit of the day:
“Credit can open doors, but protection keeps those doors open. With ASHA LifeCare, we are supporting our clients not only to dream and to build, but also to safeguard those dreams for the future.”
With this launch, more than 150,000 borrowers in Nigeria will now have access to hospital cash, family protection, loan cover, and business continuity support.
This is the third launch of our LifeCare product in Africa, after Uganda and Kenya earlier this year, with Zambia to follow shortly. Together, we are deepening and broadening financial inclusion by bringing insurance within reach of more families.
